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Measure what matters

Updated: Sep 27, 2022

"There is no space for new search engines! "

"No, there is – look at google!!"


Google’s first year, John Doerr shared his idea of OKR, the new performance management framework Sundar Pichai – how he leveraged Objectives and Key Results to create a Chrome web browser. Eye-opening stories of global companies.

It is relatively simple – not much framework and techniques on how to do it. Just we can write our mission, what really matters to you and your family. That is an OKR, measure what matters. In earlier google, they set the right objectives and keep doing them to bring key results and measures. That’s the secret of where Google stands right now.

Set the objective and execute to get the key results

Yes or No. Keep it Simple.


As an individual, all of us have a moment to make a big decision that may change our mind-/long-term future. The worst case, maybe the rest of my life. Then, how can we make a decision right and achieve it? This is OKR – Measure what matters. Write your value, objectives and key results. After that, select the right objectives and key results.

Companies that have the right vision and objectives could continue their successes if the objectives are chosen. Decision-making and setting strategic directions for remarkable objectives are essential.

This simple goal-setting system is compelling because the many greatest companies have tested it and prove it’s working. Simple tools work perfectly if you have the right objective (direction).

Ideas are easy. Execution is everything. in Measure What Matters John Doerr Tweet

An Objective is simply WHAT is to be achieved, no more and no less. Key Results benchmark and monitor HOW we get the objective. Specific and time-bound, aggressive yet realistic. Plus,

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